Why I decided to take the Udacity Digital Marketing Nanodegree Program

  The momentum and the growth in the use of social media isn't abating and isn't going away anytime soon. A majority of the population now owns a mobile phone and now consume most of our media online. Therefore in order to brand and companies to reach not only their traditional audience but also a new set of customers, there has to be an increased investment in digital marketing capabilities. As someone who has the ambition to create an online business in the future, I need to be educated in new methods of not only reaching my potential audience and attracting new customers but also in building a relationship with them and communicating new developments to them. There were many questions be answers. Some of which were - what are the techniques to keep an audience engaged on social media? How do I learn to rise above the noise and make myself and my business stand out? What social media platforms do I need to use and how do I not one create a marketing plan but tailor it to the ...